The Beginning
Will founded Common Scents at 18, juggling sixth form, football, and an idea that wouldn't let go.
Common Scents was born from a simple frustration: why should finding a quality fragrance that lasts mean emptying your wallet?
Premium bottles cost a fortune. Cheap options fade in an hour. The middle ground didn't exist—so we created it.
Will founded Common Scents at 18, juggling sixth form, football, and an idea that wouldn't let go.
Tired of choosing between overpriced luxury and budget sprays that vanished before lunch, he decided to build what the market was missing.
A fragrance that smells incredible, lasts all day, and doesn't drain your bank account. No inflated mark-ups. No compromises. Just quality that makes sense.
Because smelling good shouldn't be a luxury.
Because you deserve better than overpriced hype or cheap throwaways.
And because sometimes the best solution is just common sense.